Alchemy’s client Croner, leading provider and pioneer of support for Human Resources and Health & Safety management, adopted a unique comic-strip inspired superhero approach for their stand at The Health & Safety Event held at The National Exhibition Centre in March 2014.
A bold, eye catching colourful comic book style stand was designed to emphasise Croner’s heroics, strength, security, & confidence and also Croner’s “mythical” status; a brand that’s been around for a long time but has been regenerated and rejuvenated with Croner as the superheroes, providing herculean solutions across their service spectrum.
The entire stand was set up to be attention grabbing and engaging, and Croner’s caped crusaders encouraged visitors to test their superhero strength on the hammer striker alongside muscle-bound superhero cut-out plinths for them to pop their heads through for a photo of them flexing their muscles! Alfie the Dog also joined in the fun!
Tracy Tilly, Croner Events Manager, confirmed: “We generated a real superhero buzz around our stand while visitors benefitted from our Croner superheroes’ expertise and H&S prowess! Not only did the stand get an amazing reaction from the show visitors and stand competitors alike, with exclamations such as ‘Wow!, Fantastic Stand’, ‘Absolutely Brilliant’, but we gained over 300 important leads including new contacts from some of the best known brands across the UK!”
“I would like to extend our herculean thanks to everyone involved in our heroic achievement at The Health & Safety Event. Visitors especially enjoyed testing their health and safety strength on our hammer striker, which caused a bit of commotion from the delegates in the seminar theatre next door every time someone hit the bell at the top. We were there to cause a stir and that we certainly did!”
“Alchemy built us a really engaging and super stand which was an all-round success!”