Alchemy are delighted to announce that they have been nominated for an award for their unique shop window display designed, produced and installed for one of the world’s most famous stores in Knightsbridge, London. DOOH represents the digital signage and digital out-of-home industry which generates expenditure of billions worldwide and, like the continual emergence of new state-of-the-art digital technology, is set to rapidly exponentially expand.
The 2013 Digital Out-of-Home Gala Awards takes place at Banqueting House, London on Thursday November 28. It’s a prestigious international event that recognises excellence and promotes best practice in the industry around the world. The nominated Alchemy project involved a new innovative approach, where the Alchemy design team, working closely with their client creative group, combined the latest state-of-the-art microtile digital technology with an ingeniously constructed cosmetics window display presentation. Alchemy’s digital centrepiece solution was a uniquely-shaped digital modular-video presentation integrated with an intriguing ‘see-through’ product display that seems to hang in space.
Under the new category of Best Overall Retail Experience, the judges were looking for outstanding projects created within a digital-out-of-home framework. Likely finalists had to demonstrate a comfortable yet forward-looking retail environment, making the most that digital signage and display technology has to offer.
Leighton Stacey, Alchemy’s Creative Director comments: “These are exciting times, where we are combining our extensive architectural exhibition and display design experience with the most advanced digital presentation technology available today. The results are radically different and visually exciting, motivating concepts that deliver new customer engagement opportunities for our clients. This nomination reflects the increasing importance of digital technology, especially for retail promotions, in-store display and all expo environments”.
As appointed resellers for MicroTiles, Alchemy offer their grateful thanks to Christies for their remarkably advanced technology and dedicated partnership support. With their outstanding cutting-edge products and our profound architectural exhibition and display experience, Alchemy Digital Live, the newly formed audio-vision service channel is delivering ground breaking creative solutions.
For full DOOH Award Information visit: www.ministryofnewmedia.com/galaawards/finalists.